(a|) good wine needs no bush
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used to suggest that something of high quality or value does not require advertising or promotion, as its excellence is apparent
The origin of the proverb "good wine needs no bush" dates back to medieval England, appearing in texts such as Shakespeare’s "A Midsummer Night’s Dream" (1595). The proverb suggests that, just as good wine does not need a sign to advertise its quality, something or someone of true value will naturally attract attention without the need for embellishment or excessive promotion. It serves as a reminder that excellence is self-evident.
- The salesman confidently presented his product, knowing that good wine needs no bush.